close ×
  • Home
  • Browse Businesses
  • Pricing
  • About Us
  • Contact Us
  • FAQ
  • Blog
  • Store
  • Mobile
  • Manage
More
    Menu
    Logo
    Add A Business
    Use Current Location
    Add A Business

    So what exactly is a brand?

    You are here:
    Home / Blog
    Posted by Kelsey Buchanan on May 6, 2015

    The American Marketing Association defines a brand as “A name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.” 

    Simply put, a brand at its very core answers the following questions:

    • What is your company’s identity?
    • What distinguishes your company from your competition?
    • Who is your prospective clientele?

    A company’s brand is all about perception. The customer’s perception of your company will be the primary driver that motivates them to support your business. Effective marketing tactics will garner the customer’s attention and lead them to you, but it will be the brand that closes the deal. A strong brand that resonates with the clientele will foster loyalty thus creating high retention.

    The small businesses that clearly identify and define their brand will make a deeper connection with their audience and their marketing efforts will be far more successful than those who don’t.

    This leads me to the question: What is your company’s brand? If you and all of your company’s employees aren’t able to clearly communicate the answer, try going back to the core of the company, the DNA. 

     Image Source

    close ×

    Categories

    • Business Development (26)
    • Featured Business (18)
    • General (53)
    • Launch Update (15)
    • News (7)
    • Tutorials (2)
    • We Support Black Business (42)

    Recent Posts

    • Meet Joe Gus and Lee Lewis of IABB
    • Black Cents: Buy Black Without Anxiety
    • Still a Community Focused Endeavor
    • Can You Hear Me Now?
    • Target Takeoff - A Big Opportunity for Black Retail Brands
    • Soul Food Market
    • One Reason Why There Are Non Black Owned Businesses in Our Directory
    • Top 9 Black Owned Restaurants For All-Star Weekend in Charlotte
    • Top 9 Black Owned Restaurants For Super Bowl Weekend in Atlanta
    • Black Business Gift Card Guide 2018

    Welcome

    • Search
    • Pricing
    • Add a Business
    • About Us
    • Contact Us
    • FAQ
    • Blog
    • Store
    • Manage

    About Us

    We are building a movement that will truly empower our community through the union of business and technology. Utilizing a website, mobile applications, and other exciting new technologies, we are building tools to help black owned businesses be successful as well as allow black consumers locate black owned businesses.

    Contact Us

    • Email: team@iamblackbusiness.com

    Newsletter

    Subscribe to Our Newsletter for the Latest Updates

    You have been successfully added to the mailing list.
    There was an issue with your submission. You may already be subscribed. Please try again.
    Copyright © I Am Black Business, Inc., 2014-2025 | Privacy Policy | Terms of Service
    Up