Earlier this year, Instagram introduced “Instagram for Business.” This new offering introduces a suite of features that will improve marketing and outreach for businesses at a fraction of the cost of traditional marketing.
We've noticed a trend of Instagram being the go to social media platform for most black owned businesses. It’s become a low-cost approach to quickly standing up product based businesses – reducing the upfront cost of developing a website and marketing. Social Media companies want more users, and as they try to generate more traffic, they are indirectly helping business owners.
This is why Instagram for Business is important to business owners:
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Instagram has over 500 million users. It is one of the most widely used social media platforms in the world.
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Quality marketing is expensive. If done effectively, marketing on Instagram can drastically increase your exposure. Businesses that are budget conscious should make it a priority to quickly adopt the new features.
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The new updates allow you to identify yourself as a business, so that consumers can contact you directly. You can provide your email, phone number, and directions. This is a huge benefit for businesses that don't have websites.
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They've introduced features that provide access to analytics that help you gauge the level of engagemnt of your page. This allows you to leverage data to adjust your marketing approach.
In order to take avantage of the new features, you'll need to convert your profile to a Business profile. Facebook has created very useful tutorial videos that walk you through the process. The videos can be found here.
Please take advantage of Instagram for Business. It's free and effective.