For several years, I’ve helped large corporations address a wide variety of business problems, by showing them how to leverage data to make better decisions. This type of insight through data is called Business Intelligence or for our purpose: Black Business Intelligence. It is a fundamental requirement for any business that intends to be competitive and experience growth.
In order to achieve significant growth, it’s important to understand your past, present and future. Data gives us the ability to identify trends and adjust our approach in all areas of our business - marketing, finance, sales etc.
Large companies invest millions of dollars in making data driven decisions. Black owned businesses should take this as a sign, and begin investing dollars in developing a simple system that will allow them to make decisions based on data rather than assumptions.
I Am Black Business would like to understand how our business owners are managing their data. The following survey will allow our team to strategically develop content and initiatives that are tailored to your needs.
We encourage business owners to respond to the following survey: Data Management Survey
Thanks in advance and I look forward to the results of the survey.